Medical marketing online is just as important as ever. More medical practices enter the space and create competition locally and online.
You must deploy some type of marketing strategy to get more patients and clients into your door.
Once they find you, almost 80% of location-based searches culminate in a purchase at the business’s brick-and-mortar location.
Here are some effective medical digital marketing strategies for medical practices:
Google My Business Optimization
Google My Business allows you to create an online profile in Google for your medical practice or business.
Just by creating an optimized Gooogle My Business profile, you can get more exposure online when people are searching for your practice.
The local 3 pack is the first 3 local results in Google Search when someone makes a local-based search.
Getting your medical practice ranked in one of these positions can give you an enormous amount of traffic to your office and website.
Now don’t get me wrong, just creating a GMB profile will give you a ton more traffic but the local 3 pack are the most clicked.
Ranking in these positions can happen due to a number of factors like:
- Total Reviews
- Average Rating
Later in this article, I discuss how to implement these strategies and rank your Google My Business profile higher,
Check out our Google My Business guide for medical practices to get even more traffic with GMB.
Citations are references to your business that help increase your exposure and presence online.
A citation is an NAPW (name, address, phone, website) listing on local direction sites like Yelp, Foursquare, Yellow Pages, etc.
Each citation you build is like a vote for your business and the more votes you have the better your Google My Business page and your website will rank.
Keep it Consistent
One of the most important factors of building a good online presence locally is keeping a consistent business name, address and phone number across the web.
Popular Citation Sites
There are thousands of places to get citations online and we have a large guide on how good citation sources for medical practices.
Here are the top citations that you should be building for your medical practice:
Advertising on Google can be a very powerful method to get more clients online.
Google Ads are very effective because you can target people searching for your exact practice. Not only that, but you can target your specific area.
For example, if you want to show up when people search for ‘Family Physicians in Tampa, FL’, you can create an ad that will target that keyword and show above the organic results.
This is very powerful for getting more patients and clients coming into your practice.
As I mentioned earlier in this article, Google Reviews are really important to ranking well in the Google Local 3 pack and Google Maps.
The natural sort of the local listings favors the number of reviews and the average review. So having more reviews of your practice can help you get more customers online.
You can email your current clients and ask them to give a review of your practice.
The higher your overall review and the higher the number of reviews you have, generally, the higher you will rank in the Google Local results.
Content marketing is a powerful way to build exposure to your medical practice and build trust with your patients.
Using articles and content to drive new potential customers to your website can be very effective in creating a long term flow of new patients.
Millions of people search for health issues online every day and you can create content that answers common questions in your medical field.
Having a blog on your website can generate backlinks, which will give you more organic traffic. So start writing about what you know best, your practice.
Email Marketing with Newsletters
With email marketing, you can keep in direct contact with your current patients, and potential patients by creating a newsletter.
Use software like Mailchimp to send out regular newsletters to new and current patients to update them about your practice, deals, etc.
This will build your trust and get you more returning and new patients into your medical practice.
These marketing strategies are perfect for any type of medical professional whether you are a doctor or a dentist. If you implement these methods of marketing, you will see massive results in new patients coming into your doors.
For more information about marketing for medical practices, check out our blog.
Tyler Horvath is an SEO Expert with over 15 years of experience in search engine optimization, popular blog author and Medical SEO expert.